ASHG - Enforme

Enforme and Wood Street Merge; Expands Team, Products, and Services. Learn More About Our Merger

Ground-up redesign of the American Society of Human Genetics organization website

A full discovery, design, development and deployment lifecycle was utilized to ensure decisions were based in research and best for their members.

VIEW SITE

ashg.org »

SERVICES

Research & Strategy

Information Architecture

Visual Design

HTML/CSS

WordPress

Custom Development
ASHG selected WordPress as their new platform—their prior website was updated manually. This clean slate allowed for every facet of the site to be rethought including a heavy emphasis on rewriting content for the web.

Coordinated efforts of information architecture, design, and content rewriting worked in parallel to maintain a brisk schedule. Enforme built a custom CMS solution including an SSO with Salesforce while directing content governance and content migration plans.

The website’s member focus has reduced customer service inquiries while it’s technical backend is easy to maintain and onboard new staff.
Website Development Work

ALL WORK

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Ground-up redesign of the American Society of Human Genetics organization website