BrainFacts v1 Case Study

Design and launch a website to stimulate global interest in neuroscience

Extensive up-front research and strategy development allowed the initiative, sponsored by the Society for Neuroscience, the Kavli Foundation and the Gatsby Charitable Foundation, to hit the ground running.

VIEW SITE

BrainFacts.org »

SERVICES

Research & Strategy

Information Architecture

Branding Guidelines

Visual Design

HTML/CSS
Extensive research, including focus groups across the US, audience interviews in the US and Europe, and targeted surveys helped us develop a clear picture of what the site needed to meet the founding organizations' goals.

Designs and UI/UX were optimized to help intellectually-curious members of the public explore and learn along individualized paths.

Delivered on budget and on time, by the end of its first year, BrainFacts had more than 1,000,000 page views, 6,000 Twitter followers and 100,000 visits per month.
Research & Strategy Case Studies

ALL WORK

SfN Neuronline

Society for Neuroscience

BrainFacts.org

Neuronline

American Society of Hematology

CardioSmart

National Council of Teachers of Mathematics

Endocrine Society

BrainFacts.org v1

* Message:

Design and launch a website to stimulate global interest in neuroscience